Data you can
trust.

I built a new master data setup that gave all markets easy access to the same product data. As the person responsible for master data, I was also involved in WMS projects.

I also established a new RMA process for returns with digital documentation, making complaints and returns faster and easier to track.

Plast-Line is both a manufacturer and a wholesaler, so master data covers everything from production and purchasing to warehouse and sales. I have developed and implemented guidelines and workflows for creating and maintaining product, supplier and material master data.

I have personally been responsible for creating all 25,000 products available online at plast-line.dk.

Ongoing data cleansing and validation has led to better data quality, fewer operational errors and better use of the webshop.

During ERP changes and migrations I take part in data mapping and testing, so that data moves across correctly.

My experience with Microsoft Dynamics AX is a good starting point for Dynamics 365 Finance & Operations, which builds on the same foundation.

I prioritise and plan data improvements and make sure they are used day to day, through communication across departments and user training.

The customer club brings customers from both the store and the webshop together in one membership. You sign up with your name and email, get 15% off your first order and then receive news, offers and styling inspiration.

The solution was built with AI and vibe coding, so it went from idea to a working customer club in a short time and without a traditional development process.

See the customer club on supermen.dk ↗

I was responsible for exploring the technology behind the app and defining the scope of what it should do in its first version.

As the commercial owner, I focused on sales through the app, to both private and business customers.

The app won awards and became an important part of OK's digital business alongside ok.dk.

The webshop was aimed mainly at private customers, but also at business customers. I was responsible for sales on ok.dk, reporting to the Head of Online.

With targeted dashboards we made digital sales visible across the organisation, which lifted the entire digital business. Revenue grew to DKK 600m a year.

I built automated flows that followed the customer all the way: "one-click-buy", which made repeat purchases fast, and abandoned cart emails, which brought customers back to a cart they had left.

I was also responsible for the "MIN OK" customer portal and ongoing email marketing.

The online channel had fixed KPIs, so I followed performance closely and used the numbers to plan, prioritise and launch new initiatives and tests together with the rest of the online team.

Targeted dashboards made digital sales visible to management and colleagues across the organisation. That built attention around the online channel and lifted the entire digital business.

The platform consisted of 8 brand sites and 1 webshop, all in 4 languages. I was responsible for all the digital solutions behind them, including PIM, DAM, ERP and customer loyalty programmes.

It required close collaboration with markets, purchasing and management, so that product data, images and content were always consistent and up to date across sites and languages.

With many brands, collections and markets, images and materials easily ended up scattered. I set up a media bank in Kontainer, a Danish Digital Asset Management system, so everything was gathered and structured in one place.

The media bank gave markets, retailers and colleagues easy access to the right, up-to-date images, and it was connected to product data, brand sites and the webshop.

Brands such as Prodesign and Face à Face are sold internationally, so the Instagram profiles had to speak to consumers and opticians in many markets at once. I was responsible for the profiles and for making sure they were aligned with the brand sites and webshop.

Organic content built the brands and their communities, while paid advertising delivered reach and traffic across countries. Influencer partnerships gave the brands credibility and visibility with new audiences.

"Travel-order" was an iOS app the sales team used to take orders at customer visits. I was responsible for the system and for making sure product data and orders were connected to the rest of the business.

The app made sales visits more efficient and orders more accurate.

I have set up several new databases that bring environmental product declarations (EPD), CAD drawings and certification documents together in one place.

This makes the documentation easy to find for both customers and colleagues, and it is linked to the product data in the ERP system and on the webshop.